KFC is the abbreviation of Kentucky Fried Chicken, a brand and operating segment of Yum! International Restaurant Group (United States). KFC sells fried chicken, a kind of fast-food which has become more and more popular in populated countries worldwide. Today, KFC chain is present in 109 nations and territories all over the world, with more than 20,000 restaurants serving 12 millions guests everyday.
KFC is famous for fresh chicken products. All KFC cooks must experience a severe training course to ensure the unique flavour and the quality of nutrition for their dishes, according to the group’s standards. The recipe of 11 herbs and spices used by KFC in preparation of their chicken remains a secret trade, which helps to create a special flavour for their products.
KFC attaches special importance to the diversity of their products, by always offering a rich menu. Besides traditional dishes such as fried chicken and hamburger, KFC has satisfied the taste of Vietnamese people with some new creations including: Big ‘n Juicy, Crispy Strips, KFC Chicken Rice, Coleslaw…These items are listed under different categories to facilitate the choice of customers, which include: Original Recipe Chicken, Combo Meals, Kid Meals, Snacks, Side Items, Desserts and beverage… Moreover, KFC has expanded their field to other ingredients by launching new dishes to Vietnamese market like Shrimp Burger, Lipton… to better attract the enjoyment and curiosity of Vietnamese customers.
In 1997, KFC opened its first restaurant in Ho Chi Minh City in Vietnam. To this day, this fast-food restaurants chain has extended its presence to over 140 restaurants in 19 cities and provinces of Vietnam, providing work for more than 3,000 people and making considerable contributions to Vietnam’s fast-food industry as well as to the formation of a new consumption habit and culinary culture in the areas where KFC is present.
The unique taste, hospitality, and the ambience of the restaurants remain key factors to the success of KFC in Vietnam as well as all over the world. Furthermore, KFC is highly appreciated as a good corporate citizen through a great number of significant social activities.